American Business Is Going Green

Everybody knows that business is shifting in a more environmentally friendly direction.  The benefits of helping the environment, improving marketability, as well as saving money have compelled many companies and industries to change their ways in an effort to improve their business for the long haul. I came across an encouraging article which showcases the…

Business Strategy for Selling Energy Efficiency

Businesses like ours, which work towards selling the benefits of energy efficiency, have a constant challenge in proving that the benefits of their product are well worth the investment.  In a recently published article, I read about a method that some companies are using that shows just how real the benefits of energy efficiency are. …